Long-term readers of J-BIG will not be surprised to learn that our publisher and editor in chief Bjoern Eichstaedt has a deep interest in everything related to the Japanese business world. But not everyone might be aware that his fascination with the Land of the Rising Sun goes way back – both in his professional and private life. In a change of pace, the interviewer becomes … [Read more...] about Storymaker “In the beginning, I was incredibly naive.”
Interview
JVCKENWOOD“It’s challenging to compete in the car audio market with two brands at the same time.”
In the 80s, nobody could get past the JVC VHS system, and hardly any stereo system could do without Kenwood components. The two formerly independent Japanese brands now operate as the joint company JVCKENWOOD, which offers car and home electronics, wireless systems for the global consumer electronics market, professional broadcasting, CCTV as well as digital and analog radio … [Read more...] about JVCKENWOOD“It’s challenging to compete in the car audio market with two brands at the same time.”
Daiichi Sankyo“A company that is only interested in profit will not be successful”
As an expert in oncology and cardiology, Daiichi Sankyo is tackling the most common causes of death in Germany and Europe: strokes, heart attacks and cancer. Formed by a merger, the Japanese pharmaceutical company develops innovative drugs and therapeutic approaches. J-BIG spoke to Dr Martina Witzel, Head of Oncology Germany, and Benoit Creveau, General Manager for Daiichi … [Read more...] about Daiichi Sankyo“A company that is only interested in profit will not be successful”
Epson“Sustainability is part of our Japanese DNA – and we focus on it every day.”
Epson is a legendary Japanese brand of printers and projectors, once part of the Seiko watch company. The company has been active in Germany since the 1970s. J-BIG spoke to Henning Ohlsson, Managing Director of Epson Deutschland GmbH until the end of 2023, about his 20 years of experience with the company, how Epson developed into a specialist for printing solutions, what other … [Read more...] about Epson“Sustainability is part of our Japanese DNA – and we focus on it every day.”
Sony in the 80s“Sony has always prioritised creativity and technology.”
Peter Hoenisch popularised many of Sony's innovative products in West Germany in the 1970s and 80s. During this time, as a member of the management team with responsibility for communications at Sony Germany, he was able to introduce iconic products such as the Walkman to the market - his good connections to the press and his creative ideas were invaluable. J-BIG spoke to Peter … [Read more...] about Sony in the 80s“Sony has always prioritised creativity and technology.”