Toy manufacturer Sekiguchi, which is celebrating its 106th anniversary this year, is best known as the company behind the Monchhichi plush toy, which has enjoyed great popularity since its market launch in the 1970s. We spoke to the brothers Toshitaka Yoshino, who has headed the company as Managing Director since 2002, and the Global Manager Yoshitaka Yoshino about how the … [Read more...] about Sekiguchi“In the 1970s, German-speaking countries quickly became the central market for Monchhichis worldwide”
Takeo Ischi “As a yodeling Japanese, I have always attracted a lot of attention.”
At the age of 15, Takeo Ischi, then known as Takeo Ishii, began yodeling in Japan. The hobby turned into a career that made him famous first in the German-speaking folk music world and, more recently, internationally. Now retired, he continues to yodel and has become a YouTube star, with his song "Chicken Attack" now having 25 million views on the platform. On his way from … [Read more...] about Takeo Ischi “As a yodeling Japanese, I have always attracted a lot of attention.”
