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J-BIG

Japan Business in Germany

Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

Yusen Logistics: „The importance of logistics as a core industrial business has been reaffirmed during the Covid pandemic.”

November 30, 2021 by Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

We are living in an era where human contact and mobility are limited. Everything can be purchased online, and logistics is the hidden force that keeps e-commerce going. And demand has risen even more during the Covid pandemic, both in the B2B and B2C sector. The Japanese company Yusen Logistics provides transport services for materials, components and finished products from all … [Read more...] about Yusen Logistics: „The importance of logistics as a core industrial business has been reaffirmed during the Covid pandemic.”

Yakult: “Once we enter a market, we will work hard until we succeed.”

October 4, 2021 by Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

The Japanese Yakult drink, which contains Shirota lactic acid bacteria that reach the intestine alive, is successfully sold in German supermarkets, and about 90 percent of Germans have heard of it. In this J-BIG interview, we talked to Mr. Tatsuya Hirano, the Managing Director of Yakult Germany, about the interesting origin of the Yakult name, the company's strategy since it … [Read more...] about Yakult: “Once we enter a market, we will work hard until we succeed.”

JAL: “There are surely things we can utilize from our past experiences to overcome the Corona disaster.”

September 3, 2021 by Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

More than a year and a half has passed since the airline industry was severely affected by the coronavirus that struck the world. Japan Airlines (JAL), well known for its crane logo, has faced many hardships since its establishment, not only this pandemic. We interviewed Mr. Hirokazu Jo, General Manager of the JAL Frankfurt Branch and in charge of Germany, the Netherlands, and … [Read more...] about JAL: “There are surely things we can utilize from our past experiences to overcome the Corona disaster.”

Asahi Kasei: “We ensure that headquarters takes the European perspective into account.”

June 6, 2021 by Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

Asahi Kasei is one of Japan's leading integrated chemical manufacturers, with its European headquarters located in Düsseldorf. We spoke to Hideki Tsutsumi, President of Asahi Kasei Europe, to find out how the company has been contributing to the future of the German automotive industry since its founding five years ago, current and future projects, as well as the differences … [Read more...] about Asahi Kasei: “We ensure that headquarters takes the European perspective into account.”

Kirin: “When Germans drink Kirin, it’s a testament to quality.”

March 3, 2021 by Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

The Germans' favorite alcoholic beverage is beer – and so is the Japanese. Kirin, one of Japan's most well-known breweries, ventured into Germany only a few years ago, but the relationship with the homeland of beer is almost as old as the company itself. Yoshinori Tsuchiya, CEO of Kirin Europe GmbH, talks about hurdles and potentials of the German market, the purity law, and … [Read more...] about Kirin: “When Germans drink Kirin, it’s a testament to quality.”

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