Bjoern Eichstaedt and Camilla-Shiori Oura-Mueller

The Germans' favorite alcoholic beverage is beer – and so is the Japanese. Kirin, one of Japan's most well-known breweries, ventured into Germany only a few years ago, but the relationship with the homeland of beer is almost as old as the company itself. Yoshinori Tsuchiya, CEO of Kirin Europe GmbH, talks about hurdles and potentials of the German market, the purity law, and … [Read more...] about Kirin – “When Germans drink Kirin, it’s a testament to quality.”