Camilla-Shiori Oura-Müller

Sanitary solutions from GROHE adorn countless bathrooms all over Germany – but not many are aware that since 2014, GROHE has been fully owned by the Japanese LIXIL Corporation. A change mostly for the better says Jonas Brennwald, Leader LIXIL EMENA. In this interview, we discussed the brand strategy, how to merge German and Japanese culture, and what lies in store for GROHE and … [Read more...] about “LIXIL’s strong technology history is essential for scaling up the GROHE brand”