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J-BIG

J-BIG

Japan Business in Germany

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Bjoern Eichstaedt, Camilla Shiori Speeter and Miki Uchida

Sapporo Nishiyama“The ramen market in Europe has enormous growth potential.”

March 27, 2025 by Bjoern Eichstaedt, Camilla Shiori Speeter and Miki Uchida

Sapporo ramen is among the best ramen in Japan and is known for its thick miso soup and yellow, wavy noodles - a creation of Nishiyama Seimen. For over 70 years, the company has evolved from a noodle manufacturer to a promoter of ramen culture and is a driving force behind the worldwide spread of the dish. In Europe, it is committed to establishing ramen as an integral part of … [Read more...] about Sapporo Nishiyama“The ramen market in Europe has enormous growth potential.”

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Interview Archive

Molten„Our aim is to contribute holistically to sport and to those who engage with it.“

Founded in 1958 in Hiroshima, Molten Corporation has grown from a small post-war rubber manufacturer into one of the world’s leading producers of sports balls. Today it is the exclusive …

Continue Reading <span class="company-name">Molten</span>„Our aim is to contribute holistically to sport and to those who engage with it.“

Toshiba“We have always been where technology changes society.”

Toshiba celebrated its 150th anniversary in 2025 and looks back on an equally eventful and influential history. It all began in 1875 with a telegraph workshop in Tokyo, which within …

Continue Reading <span class="company-name">Toshiba</span>“We have always been where technology changes society.”

ITO EN“We want to bring unsweetened tea to the world – and create a healthier market.”

Founded in 1964, the Japanese tea company ITO EN, LTD. has grown from a small packaged-tea seller into a global group with a 37 percent market share for green tea …

Continue Reading <span class="company-name">ITO EN</span>“We want to bring unsweetened tea to the world – and create a healthier market.”

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